You can buy everyday clothing necessities in a very simple way.

The idea of Tales of Basic was born out of necessity. They were tired of cheap throw-away basics and when men was told to refill his drawers, they found out the shopping experience to be stressful and expensive. In stores, socks were in one place and underwear in another. Pricing was all over the place and there were too many styles to choose from.

The TOB team recognized the overwhelmingly need for superior and affordable men's essentials, and so they came up to offer customers in a convenient and customizable shopping experience.